© 1996 by Matt Giwer, 1/22

To GIF or to JPG
      After you can guarantee image quality the next concern is to get an image file as small as possible to minimize transmission time. Until fractal compression shows up (currently suggesting two to four times better than JPG) in all browsers, JPG (JPEG for non-IBM folk, unless you are Win95, unless ... to hell with it. You know who you are,) is the best current best choice ... but not quite.

      A couple of rules of thumb here.

      If you have any other rules of thumb, please contact me.